Wrapped in Royalty
Project Overview: "Wrapped in Royalty" is a bathrobe and loungewear company that specializes in luxurious, high-quality garments designed to make customers feel pampered and regal. The company's products evoke a sense of opulence and sophistication, offering customers a taste of luxury in their everyday lives. The logo needs to convey the brand's commitment to quality, elegance, and indulgence while capturing the essence of modern luxury.
Client Background:
Company Name: Wrapped in Royalty
Industry: Bathrobe and loungewear
Target Audience: Individuals seeking luxurious and comfortable loungewear, spa enthusiasts, gift buyers looking for upscale presents
Brand Personality: Opulent, elegant, luxurious, sophisticated, indulgent Project Goals: Develop a visually stunning and memorable logo that reflects the brand's values and conveys a sense of luxury and indulgence. Create a design that captures the elegance and sophistication of the company's products while appealing to the target audience's desire for comfort and relaxation. Ensure the logo communicates the brand's commitment to quality craftsmanship and premium materials.
Design Considerations:
Regal Imagery: Incorporate elements that evoke a sense of royalty and luxury, such as crowns, ornate patterns, or regal symbols.
Elegance: Use design elements that convey sophistication and refinement, such as sleek typography and minimalist aesthetics.
Comfort and Relaxation: Integrate visual cues that evoke feelings of comfort and relaxation, such as soft textures or serene imagery.
Quality: Ensure the logo communicates the brand's commitment to quality craftsmanship and premium materials through its design elements.
Deliverables:
Primary Logo: A visually striking logo that embodies the essence of "Wrapped in Royalty" and its commitment to luxury and comfort.
Alternate Versions: Variations of the logo for use in different contexts, such as color variations and simplified versions for smaller applications. Brand Style Guide: Guidelines for the use of the logo, including color palette, typography, and clear space requirements.
Timeline:
Initial Concepts: 1-2 weeks
Revision Rounds: 1-2 weeks
Finalization: 1 week
